Spring and Autumn Fair (SAF), UK marketplaces for wholesale Home, Gift, Fashion & Sourcing, has appointed Nicola Meadows (pictured above) as portfolio director for Spring Fair, Autumn Fair and Moda, and Alejandra Campos as event director for Moda at Spring and Autumn Fair.

The SAF portfolio will benefit from Nicola Meadows’ 15 years of experience leading brands across multiple channels including ecommerce, digital, sponsorship, publishing and exhibitions. More recently, she managed consumer shows at Immediate Media, including Country Living Fair, The Cycle Show, Adventure Travel Show, The London e-Bike Festival, Move It, the Knitting and Stitching shows, and the award-winning Festival of Quilts. She has also worked at Amazon UK and has previously worked on Spring Fair.

Furthermore, Meadows is an active member of the Women in Exhibitor network

She is passionate about engaging young talent and empowering women in the industry whilst helping to nurture the next generation of female leaders. Commenting on her appointment Meadows says, “I am very excited by my new role as portfolio director on Spring Fair, Autumn Fair, and Moda.

“I will bring a deep knowledge of visitor experience and knowledge in the direct-to-consumer sector to these market-leading events. I am looking forward to working with the talented and driven teams on the shows and welcome the appointment of Alejandra as event director of Moda.”

 

 

Alejandra Campos has high-level experience working on trade exhibitions, consumer shows, conferences, and awards ceremonies

She also has experience across a variety of countries and sectors including homeware, fashion, wedding, giftware, healthcare and automotive. Whilst heading the National Wedding Show portfolio at Ocean Media, Campos launched the Luxury Wedding Show. She eventually went on to found London Bridal Fashion Week independently.

More recently, she was the event director of design-led trade event, Top Drawer London. Over her 20 years in the events industry, Campos has developed a strong interest in innovation and the implementation of technology. This includes spearheading the development of marketing and learning platforms to improve customer ROI and reinforce brand positioning.

Commenting is Julie Driscoll, divisional managing director at Hyve Group plc

“As the retail industry continues to evolve and undergo transformational change driven by consumer behaviours and new technologies and innovations, so too must our events.

“I am delighted to welcome both Nicola and Alejandra to the Spring and Autumn Fair portfolio, who bring many years of invaluable experience in the industry and a combined vision to drive progress, innovate, and develop the shows to ensure they continue to meet the needs of our community and deliver return on time and investment.

“They have joined at a very exciting moment in the history of the shows with the recent launch of Connect @ Autumn Fair, which we believe will change the face of trade shows forever.”

Autumn Fair 2022 takes place on 4-7 September at Birmingham’s NEC. For further information, please click here.