Spring Fair, the home, gift and fashion trade show, is launching the Licensing Lab in partnership with Fabacus and Licensing International at its upcoming edition on 2-5 February 2025 at NEC Birmingham. The Licensing Lab will offer an exclusive, purpose-built space designed by Llewelyn-Bowen Design dedicated to fostering the growth, collaboration and celebration of the UK’s licensing industry, presenting a platform for licensors, licensees and retailers alike.
With 61% of Spring Fair’s 38,000 visitors expressing interest in licensed products, the Licensing Lab will serve as an industry hub, promoting knowledge sharing, business expansion and networking. It also recognises the UK’s independent retail sector, a major commercial force valued at £66.3 billion and representing 30% of the overall market, as an essential audience for licensing professionals.
The Licensing Lab will offer a dedicated showcase for licensors and licensees to present the latest brands, trends and innovations within the licensing industry.
Visitors will discover a Networking Lounge for informal discussions, refreshment breaks and collaborative meetings. Plus, educational sessions to enhance knowledge sharing including workshops, panels and seminars led by industry experts covering licensing trends, legal aspects, marketing strategies and success stories. Interactive displays will also feature engaging demonstrations, product samples and live product demos.
“We are very excited to be launching the Licensing Lab at the next show,” says Soraya Gadelrab, Event Director of Spring Fair. “It will serve as a dynamic and engaging platform that brings together key players from across the licensing industry. By celebrating achievements, facilitating connections and promoting knowledge sharing, the Licensing Lab will not only enhance the Spring Fair experience but also drive growth and innovation within the licensing sector.”
Also commenting is Steve Manners, Licensing International’s Head of Global Marketing & UK MD. “It’s fitting that, for the 75th anniversary of Spring Fair, the show is honouring its history of innovation by embracing new initiatives. Licensing International is delighted to partner with Spring Fair to help educate on the benefits of brand licensing to manufacturers and retailers to support the industry’s continued growth.
“We are working together to programme fantastic seminars, panel discussions and presentations to raise awareness of the incredible opportunities for our members and to provide attendees with the resources they need to evolve and elevate their strategies.”
For further information on the Licensing Lab, please click here.
