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Someone's hands shown holding up some greeting cards in front of shelves of cards

Spring Fair, the home, gift, and fashion trade show taking place on 2-5 February 2025 at the NEC Birmingham, will include the launch of a new Greetings, Party & Celebration destination offering inspirational brands, new events and activations. The new destination will bring together the most creative, fun and colourful greeting cards, wrapping papers, stationery and paper decorations.

In collaboration with partners including the Greeting Card Association, Cardgains, The Art File, Paper Salad and N Smith, both visitors and exhibitors are invited to join in the celebrations. Spring Fair and the GCA are taking the #Cardmitment campaign to the next level with a giant 75th birthday card at the show’s entrance.

Visit the GCA Lounge in Hall 3 to join the #cardmitment campaign, which allows you to write and send cards from the postbox to anyone exhibiting at Spring Fair. The simple act of sending a card can have a positive impact on those around us and #cardmitment reminds everyone about the joy and importance of sending cards.

 

People walking down an aisle at Spring Fair with balloons displayed on stands

 

Events and activations will honour the industry’s spirit and the show’s 75th anniversary.

The GCA Debut Pavilion area provides a launchpad for start-up Greeting Card Association members who have never exhibited before. Also championing start-up businesses, the New Business Pavilion will allow buyers to discover the latest brands, makers and creators in greetings. Buyers will discover handmade, printed and premium greeting cards for every occasion, themed calendars, diaries and notecards, as well as festive, occasional, and illustrated gift-wrapping papers.

The Cardgains Village showcases the latest range of brand-new greetings cards and gift designs from the Association’s members, including UK Greetings, Sarunds, Words ‘n’ Wishes, IC & G, Jacksons, Woodmansternes, Rainbow Designs, The Gifted Stationary Company, Smart Toys and many more.

The Greetings, Party & Celebration destination will also include decorations, fancy dress costumes, balloons, wedding collections, Halloween items, and party tableware. For further information on Spring Fair, please click here.

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