This Back to School, Start-Rite is offering an extended collection of durable, playground-tested school shoes at price points to make fitted footwear accessible to more families.

Leading the way is the established Start-Rite premium collection. This collection contains the highest standard of Start-Rite intelligence. Highlights include biomechanic sole units, Air-Rite™ technology, reflective safety features, toe and heel bumpers, padded ankles and dyed-through leather. The shoes are also tested beyond all industry standards – never outworn, only outgrown – and promise to protect healthy foot development.

Led by endurance styles such as Rocket for primary boys and Envisage for senior girls, these shoes allow children to express their style. Additionally, four popular styles in the premium collection have been dropped to £40 per pair to provide further value for families.

Commenting is Wayne Lubbock, Technical Development and Fitting Manager at Start-Rite Shoes.

“Turn our shoes upside down and compare them to a high street style and you will quickly see the intelligence built-in to a Start-Rite shoe. Parents can trust Start-Rite to protect their children’s feet when they are at school all day. These are intelligent shoes, designed to give comfort and most importantly, protect children’s feet because the foot informs the brain and influences how the body develops.”

 

 

Furthering its collaboration with The Daily Mile, Start-Rite has launched two premium school shoes: Encourage and Motivate. Ten per cent of every sale of these exclusive styles is donated to The Daily Mile charity.

Supported by INEOS, the objective of The Daily Mile is to improve the physical, social, emotional and mental health and wellbeing of children. It is a social physical activity that over 16,800 schools now take part in worldwide, where over four million children, no matter their age, ability or personal circumstances, enjoy getting active every day for 15 minutes at their own pace.

Commenting is Elaine Wyllie MBE, founder of The Daily Mile. “Children’s healthy development and wellbeing is a shared ambition for both organisations, so I am delighted that this partnership will help us to grow The Daily Mile initiative further.”

 

 

And finally, new for 2023 is Simply by Start-Rite.

Designed for more families to afford quality fitted footwear, the Simply by Start-Rite limited collection retails at £36 and features timeless classic styles from the Start-Rite archive.

Commenting on the range is Start-Rite Shoes’ marketing and ecommerce director, Jennifer Tyley. “Given the current economic pressures, it was the right time to introduce the Simply collection to enable more families to buy fitted footwear. We pulled on every resource to create intelligent school shoes at the very best price that will protect little ones’ feet and stand the test of term and beyond.”

For further information on Start-Rite Shoes, please click here.