With the help of AI chatbot, Bernard, sustainable children’s clothing brand Isbjörn of Sweden has reduced its web returns by 50% since October 2019. Bernard, originally developed by social media agency Salgado and Facebook, chose Isbjörn as a pilot for the unique AI robot.
Bernard guides customers through various sizes and garments to make the decision-making process straightforward and more accurate; hence minimizing unnecessary returns.
Buying clothing online without trying it on beforehand is a major problem for consumers. Many order several different sizes of the same garment and then return the incorrect sizes. Isbjörn’s new AI chatbot will now play a crucial part in the company’s commitment to reducing returns, waste and energy.
Bernard the chatbot
Commenting is Isbjörn of Sweden’s CEO, Maria Frykman. “For Isbjörn as a brand, it is essential we can offer a truly sustainable solution, even in our web shop. Reducing the number of returns has been one of the goals we set ourselves early on. The question was, how? Now we’ve done it with creative help from our talented Swedish partner Salgado, which has a keen interest in AI.”
The next step is to develop Bernard to communicate in English to cover international markets.
Frykman adds; “Our International expansion continues this May when we will open up our web shop for the first time in the US. By providing this fun yet clear solution to our consumers, we will significantly reduce freight and inventory handling, which is a huge bonus for the environment.
“It’s exciting to also congratulate the team behind Bernard – Oscar Flores and Yamila Abdelcader from Salgado – for the nomination of our chatbot, Bernard, for Gold M of the Year in the Digital Solution of the Year category.”
Click here for further information about Isbjörn of Sweden and its sustainable children’s clothing.
