On, one of the world’s fastest-growing sportswear brands, continues to expand its product offer with the launch of its first-ever footwear collection for kids and pre-teens. Taking inspiration from its best-selling performance shoes, the all-new Cloud Play and Cloud Sky are On’s first venture into the highly requested category.

Commenting is Gérald Marolf, Head of Product. “We were so inspired by the expansiveness of a child’s imagination when first concepting this line. The intention was to create a fun and flexible shoe that would encourage creativity through movement.

“We adapted our Swiss-Engineered performance footwear, built first and foremost to sustain top-quality comfort, to create shoes that would also provide young movers with the ability to endure those occasional growth spurts.”

 

 

Inspired by On’s most iconic product, the Cloud, the Cloud Play and Cloud Sky reinvent comfort and durability geared towards the young and growing mover.

 

 

Built with biometrics in mind, the adapted CloudTec technology activates at much lower weights. This makes the footwear suitable for smaller feet to both move and grow freely. A fortified toe cap, meanwhile, adds protection and durability for kids’ multi-activity usage.

On also combines elastic lace with a Velcro closure for a simple yet secure system for the kids’ version. To excite preteens that want the original, On has chosen the same materials and silhouette as the Cloud model.

On is present in more than 60 countries globally. For further information, please click here.