Retail profile: SMALL-FOLK
SMALL-FOLK, situated in Totnes, Devon, has grown from a tiny shop into a thriving hub for children’s fashion and lifestyle products. The business was founded by Anna Liddle in June
SMALL-FOLK, situated in Totnes, Devon, has grown from a tiny shop into a thriving hub for children’s fashion and lifestyle products. The business was founded by Anna Liddle in June
After a successful 13-year career in sales and marketing at Coca-Cola, Sally Jackson took voluntary redundancy in 2013 to spend more time with her children, Seren and Seth. The seeds
Casa Childrenswear, established by the founders of the award-winning Base Childrenswear retail chain, is an independent, family-owned retailer focused on high-quality, fashionable and sustainable clothing, gifts and toys. Following the
Blue Almonds, the luxury boutique for mums-to-be, babies and toddlers, is hosting a series of talks in 2026 to support new parents and parents-to-be, providing them with the opportunity to
Helen and Ian Morley have both worked on the supply side of nursery goods for many years, with a crossover into clothing and gifts. Some years ago, while exhibiting at
As a mum of four, Caroline Davies has always had a passion for children’s fashion and toys. After running an events business for several years, she decided to take a
The Grade I listed Piece Hall in Halifax, the only remaining Georgian cloth hall in the world, is now a centre for trade, culture, heritage and community, playing host to
Founded in 2016 by two friends, Maxine Bradberry and Kirsty Herbert, This Little Piggy is a traditional children's and baby boutique located in Wokingham, Berkshire. Covering newborn to 12 years,
Kerry Fitzpatrick started in retail in 2010 with a ladieswear boutique before opening traditional baby and children’s clothing store, Love Ivy, in September 2013 following the birth of her daughter.
Noughts & Crosses is a newly established children’s store based in Stamford, Lincolnshire, which caters to ages 3-11 years. Opened in August 2024 by owner Laura Steele, the business extends
The makings of Pops & Flo began in November 2023, when Stephanie Sandys started a small online business through Instagram named after her two daughters, Poppy and Florence. “I started Pops
Joanne Barker, owner of the Hettie & Sid chain of independent children’s stores, discusses business growth and the key to retail success. Hettie & Sid began life in April 2007 as
From the founders of the award-winning Base Childrenswear retail chain, Casa Childrenswear is a new independent, family-owned retail concept focused on high-quality, fashionable and sustainable clothing, gifts and toys from
Back in 2018, a time when people were starting to become increasingly conscious of adopting a more environmentally friendly lifestyle, Charlotte Loving established Loving by Nature to provide an in-person
At the end of 2023, Jess Reed found herself at a crossroads in her career, feeling stuck and in need of a new direction. Opening a children’s concept store had
Bloom & Alfie is a new independent lifestyle store for mothers and babies, but the origins of the business date back much further. Store owner Julia Cook is a children’s
Lanigan & Hulme Junior is a brand-new kidswear store from the owners of premium men’s and womenswear independent, Lanigan & Hulme. Having collectively accumulated years of experience in retail, fashion
Samantha Pritchard’s career in footwear began in 2010 when she worked in the Shrewsbury branch of Jones Bootmaker, which included a well-established children’s department. Over the years, Jones Bootmaker went
Sisters Laura Geekie and Jo Machray launched a website in February as an extension of their independent family store, The Spotty Tiger, which opened in Perth, Scotland in June 2023.
Rachael Kavanagh launched The Tiny Baby Boutique online in April 2023 before opening a bricks and mortar store at the end of November. Kavanagh had always dreamt of owning a
Independent children’s boutique, Buttercup, recently celebrated 12 years in business. Based in Whitstable, the bricks and mortar and online independent specialises in sustainably made children’s products, including wooden toys, gifts,