Picture Book Fashion: Behind the imagery
Photography is a key business tool in childrenswear, influencing how a brand is perceived and giving independent retailers strong visual material to use both in-store and online. For Picture Book
Photography is a key business tool in childrenswear, influencing how a brand is perceived and giving independent retailers strong visual material to use both in-store and online. For Picture Book
As Picture Book Fashion prepares to return to Pitti Bimbo in Florence on 21-22 January, senior marketing executive Emelye Macari shares an overview of the company's collections and updates. Laura Turner:
The latest updates on the Picture Book Fashion portfolio of childrenswear brands. CWB: Starting with the longest-established brand in your portfolio, girlswear brand A*Dee, what can we expect from this
From the creators of A*Dee, Bonini is the latest brand to join the Picture Book Fashion portfolio, offering girls’ sportswear and athleisurewear that combine practicality, comfort and style. What was the
Picture Book Fashion (PBF) is the Glasgow-based company behind the well-loved brands A*Dee, mitch&son, MiTCH and Little A. Launching in 2012, PBF’s brands have gone from strength to strength and