Swedish childrenswear brand Polarn O. Pyret (PO.P) has launched its autumn outerwear line-up for kids aged 0-10 years, led by updated waterproof shells, interchangeable fleece layers, puddlesuits, pramsuits and accessories. Built
Swedish childrenswear brand PO.P has appointed Gwynn Milligan as non-executive director to support growth and international expansion, while also adding significant retail and sector-specific expertise to its board. Milligan brings more
Premium Swedish childrenswear brand PO.P (Polarn O. Pyret) has made its German debut with an exclusive launch in Globetrotter, the country’s leading outdoor retailer. The brand is now available in
This September, PO.P (Polarn O. Pyret) is launching an exclusive design collaboration with the iconic British design house, Liberty Fabrics. The limited-edition collection blends British pattern tradition with Nordic quality. In
Swedish childrenswear brand PO.P has unveiled an all-new swimwear collection for Summer 2025. Designed with sun safety and comfort in mind, it is available for children aged 0-10 years. From summer
PO.P (formally known as Polarn O. Pyret) has unveiled its latest exclusive design collaboration featuring illustrations from Tove Jansson’s beloved stories of the Moomins. The partnership is part of the
Launching early November, PO.P is introducing a limited-edition collection in support of the Swedish Prostate Cancer Association, known formally in Sweden as ‘Mustaschkampen’. PO.P’s campaign, “When I grow up…”, will support
The Board of Directors for Swedish childrenswear brand PO.P (formally known as Polarn O. Pyret) has confirmed the appointment of Sara Sjöberg as the forthcoming chief executive officer. Sara Sjöberg steps
Sustainable Swedish kidswear brand PO.P, formally known as Polarn O. Pyret, has unveiled its swimwear collection for children aged 0-10 years. Crafted in highly durable and recyclable materials, the new
Founded in 1976 with a commitment for every garment to last at least three children, Swedish childrenswear brand PO.P, formally known as Polarn O. Pyret, has always been ahead of
Childrenswear brand PO.P, formally known as Polarn O. Pyret, has rolled out its PO.P Second Hand initiative in two of its UK stores – London White City and Cambridge. Already
PO.P kidswear, formally known as Polarn O. Pyret, has a new partnership with Marks & Spencer that will see several key PO.P items launching on the retailer’s Brands at M&S
Swedish clothing brand PO.P, formally known as Polarn O. Pyret, recently hosted its first-ever UK press day. Taking place at the brand’s flagship London store in Westfield White City, the
