Retail profile: SMALL-FOLK
SMALL-FOLK, situated in Totnes, Devon, has grown from a tiny shop into a thriving hub for children’s fashion and lifestyle products. The business was founded by Anna Liddle in June
SMALL-FOLK, situated in Totnes, Devon, has grown from a tiny shop into a thriving hub for children’s fashion and lifestyle products. The business was founded by Anna Liddle in June
After a successful 13-year career in sales and marketing at Coca-Cola, Sally Jackson took voluntary redundancy in 2013 to spend more time with her children, Seren and Seth. The seeds
Helen and Ian Morley have both worked on the supply side of nursery goods for many years, with a crossover into clothing and gifts. Some years ago, while exhibiting at
As a mum of four, Caroline Davies has always had a passion for children’s fashion and toys. After running an events business for several years, she decided to take a
In 2013, Nichola Radcliffe embarked on a journey that began at a desk in her bedroom, handcrafting cards and wedding stationery. With a small inheritance from her grandad, she invested
Founded in 2016 by two friends, Maxine Bradberry and Kirsty Herbert, This Little Piggy is a traditional children's and baby boutique located in Wokingham, Berkshire. Covering newborn to 12 years,
Back in 2018, a time when people were starting to become increasingly conscious of adopting a more environmentally friendly lifestyle, Charlotte Loving established Loving by Nature to provide an in-person
At the end of 2023, Jess Reed found herself at a crossroads in her career, feeling stuck and in need of a new direction. Opening a children’s concept store had
Margo’s Petersfield is a new kids’ clothing, footwear and family gifting shop located in the market town of Petersfield, Hampshire. Owners Jasmine Kerr and Barnaby Williams both grew up in
Husband and wife team, Joe and Hannah Craven, opened the first Polly and Tots store at Blakemere Village near Northwich in Cheshire in February 2020. Within a matter of weeks,
Isabella Robinson became the new owner of Leek-based children’s clothing and gift store Bo-Belles Boutique in September. The business was originally established in July 2010 by Isabella’s mum, Clare, and
Join us as we step into the enchanting world of Bluebell Petite, a new children’s boutique designed to foster creativity and imaginative play whilst encouraging children to embrace their individuality. Bluebell
Ashlee Spyve left school at 16 years old and, unsure of her career path, tried various roles to help her choose a vocation. It was whilst working at a small
Annemarie Sharp opened Cowboys & Angels Children's Boutique in 2012 in the coastal town of West Kirby in the Metropolitan Borough of Wirral, Merseyside. Sharp, whose previous career was in children’s
Jennifer O’Sullivan, owner of Lark Kids, had always wanted to be a shopkeeper. Having studied buying and fashion business at the London College of Fashion, followed by a long career
Owned by Lucy and Josh Keay, children's boutique Howela was created in lockdown when Lucy, who had always wanted to explore children’s retail, found the time to do so when
Founded by Ali Ribchester, Tutti Frutti is a gender-neutral brand designed to fit over cloth nappies that began life online just over six years ago. As the brand grew, so
In October 2019, St Crispins Retail Village in Northampton welcomed Rockit Children’s Boutique, bringing a much-needed independent offering to the local community. Owner Holly Hamer’s inviting store is both child and
Located in the heart of Leigh-on-Sea in Essex, Other Kids is a children’s shoe shop which, as well as providing a specialist shoe fitting service, stocks a range of children’s
Best friends and mothers, Georgie Simpson and Anna Lockwood, opened the wonderfully named children’s store Tiger Fifty 7 in late January in the spa town of Harrogate. (The shop’s name