The rise of fashion-savvy Tweenagers
As John Lewis launches its first dedicated tween fashion range, the retailer shares findings from a recent study it conducted with 1,000 parents of 7–12-year-old Tweenagers. With greater access to
As John Lewis launches its first dedicated tween fashion range, the retailer shares findings from a recent study it conducted with 1,000 parents of 7–12-year-old Tweenagers. With greater access to
John Lewis is expanding its children’s fashion business, including its first ever own-label ‘tween’ collection for 7-12 years. As the retailer looks to significantly grow its share of the UK