Fuse Communications will now be handling all PR activity and representation for The Baby Show’s two virtual events, The Baby Show Live @ Home in 2021.

The campaign will include influencer and celebrity involvement, press office activity and creative ideas; bringing exhibitors, partners and the industry together within a fully immersive digital event.

The Baby Show is the UK’s largest show for all things parenting and baby. In 2021, the show will be celebrating its 19th year. The second half of 2020 saw The Baby Show pivot online. During this time it hosted two digital events in May and October.

Evolving its live shows online has been a positive move for the brand.

As well as attracting a younger, more tech-savvy demographic, it also opened the show up worldwide. In fact, it saw visitors logging in from 62 different countries.

Commenting is show director, Zoë Bonsor. “We are really excited to be working with Fuse Communications in 2021 for our next two virtual events. We felt that they demonstrated a strong understanding of the baby and nursery industry and share the same passion and vision for our community.

“2021 is going to be a very exciting year for our industry, with the start of the Covid baby boomers being delivered from January. We are looking forward to bringing parents and expectant parents together with leading experts, the best brands and the latest launches from around the world.”

Also joining the Fuse team on the account is freelance PR director Nikki Fox, who already works with Fuse on special projects and brand partnerships.

For further information on The Baby Show, please click here.