The Brand Licensing Europe (BLE) online platform is now open, as organisers confirm more than 180 exhibiting companies and thousands of retailers and manufacturers registered to attend the event on 20-22 September at ExCeL London.
Anyone who is registered for BLE can now use the online planner. There, they can drop off a virtual business card to request a call from exhibitors and search for license-ready brands, as well as the exhibitors who represent them. Plus, they can plan their calendar during the show and book meetings through the Matchmaking function.
Registered attendees include Amazon; ASOS; Primark; Unilever; Marks & Spencer; Morrisons; HMV; Clementoni; Difuzed; Panini France; DeAgostini and many more.
Brands, educational sessions, keynotes, networking opportunities, activations, content and daily catwalk shows will all bring this year’s fashion theme to life.
The event also has a wide range of exhibiting companies from across the globe, with a strong representation of Europeans and internationals as well as the UK. Together they represent thousands of brands; from sports and lifestyle to TV and movie characters and franchises. Plus, celebrities, influencers, artists, publishing, music, video games, theme parks, museums and galleries.
Brands represented on the show floor include Barbie; Peppa Pig; Care Bears; Sonic the Hedgehog; Banana Republic; Barbapapa; Dobble; The Batman; Peanuts; Bluey; Gudetama; Shaun the Sheep; Asterix; Kellogg’s; Monopoly; V&A Photography; Pringles; Peter Rabbit; Formula 1; Le Petit Prince; UCLA and thousands more.
BLE’s Brand Directory will help attendees to understand who owns the rights to each brand, and who to meet with during the event.
Commenting is Anna Knight, SVP of Licensing, Informa Markets. “The BLE online platform is so much more than a meeting facilitator. If you’ve ever wondered who owns the rights to which brands, the brand directory allows you to pinpoint who owns what IP. You can also view company profiles, see the content at the show, and plan it into your calendar to better manage your time at the event. Having all of this in one place is like having a pocket PA. It’s a brilliant tool for maximizing your time at BLE and plan everything ahead of time, so you know exactly what you’re doing and when, and can even build in breaks for browsing, recharging and networking.
“We have found that the BLE online platform is especially appreciated by newcomers to the industry – and to BLE – who know what brands they’re interested in, but not necessarily who owns the rights to that brand, and also to determine which days are most relevant to them from a content perspective to maximise ROI.”
To access the BLE online platform, please click here. Alternatively, for further information on BLE, including visitor registration, please click here.
