Microplastics have infiltrated our environment and our bodies at an alarming rate, with babies ingesting up to 20 times more microplastics than adults. This hidden menace in children’s lives stems largely from synthetic fabrics that shed these tiny pollutants into our air and water.

Aware of the urgent need for change, children’s brand Pure Earth Collection is leading the charge by reverting to nature. Rejecting synthetic materials, this award-winning eco brand champions natural, biodegradable materials free from microplastics. Its focus is on products that combine functionality with ethical and sustainable practices.

Pure Earth Collection is not just another children’s brand; it’s a pioneer in the ecological battle to protect the health of future generations and the planet. Catering from newborns to pre-teens, its offerings are a testament to the power of sustainable choices in everyday life.

As winter approaches, the reliance on synthetic, petroleum-based materials for warmth is more prevalent than ever. However, Pure Earth Collection stands out by opting for natural and organic fabrics that offer warmth, breathability and insulation, without compromising the health of our children or the planet.

This season’s highlights

Made entirely from natural materials like 100% organic cotton and kapok, the brand’s award-winning Innovative Plastic-Free Kids’ Travel Bed transforms from a reading chair to a sleep space in seconds. Meanwhile, Pure Earth Collection’s Organic Winter Sleepsuits for babies and kids up to 3 years feature padded sleeves and fold-over mitts, with no synthetic materials in sight.

The All-Season Bamboo Sleeping Bags are crafted with high-performance bamboo wadding with an organic cotton lining to regulate temperature naturally, while their sustainable sizing ensures one bag fits from 3 months to 3 years.

 

 

2024: A milestone year for Pure Earth Collection

This year has marked a significant milestone for the brand, reaching over 30 awards to date with multiple accolades in 2024, including the Organic Baby Awards and the Bambini Baby and Kids Awards celebrating the brand’s commitment to sustainability and quality.

To round off the year, Pure Earth Collection has launched an online Eco-Christmas Market, which champions small brands and features only non-toxic and natural products. This digital marketplace brings together top sustainable brands, offering a one-stop-shop of sustainable gifts for the festive season for her, him, kids and stocking fillers.

For further information on Pure Earth Collection, please click here. Alternatively, contact emma@pureearthcollection.com for wholesale enquiries.