Chapters Brand Group is strengthening its profile in the childrenswear market, with a growing focus on licensed kids’ footwear and accessories. The UK- and Europe-focused brand platform manages a portfolio of global licences and has spent recent years developing the infrastructure, retail relationships and product expertise to support further expansion across children’s product categories.

The current portfolio has grown to include both Saucony Kids and Merrell Kids. The Group has also extended into accessories through its Chapters Bags division, with partnerships including Cobbmaster, Lego, and Caterpillar Bags, giving the company a growing presence in the bags and accessories market.

The Group operates the full system, from brand rights to retail shelf. Design, sourcing, distribution and demand generation all sit under one roof, giving the company agility in bringing the right product to market at the right time.

At the commercial heart of Chapters Brand Group is a retail network built over decades of relationship-led distribution. JD Sports, ASOS, Zalando, Selfridges, Dover Street Market, TJX, MCS and Next are among the partners the group works with across the UK and Europe, a network that any global brand seeking serious market presence would want immediate access to.

 

 

Commenting is the company’s managing director, Anthony Nathan

“Chapters Brand Group is not a licensing house in the traditional sense. We are a brand operating platform, we manage the full journey from rights to retail, and we do it across categories. The brands we work with get a partner who is invested in their growth, not just their distribution.”

Looking ahead, Chapters Brand Group is preparing to launch ONE13 Shoreditch, a brand-in-residence concept that will give global brands a physical platform to enter and build in the UK and European market.

The initiative reflects a broader ambition: to be the operating infrastructure that the world’s best brands choose when they are serious about the UK. With a portfolio that continues to grow across footwear, apparel and accessories, and a retail network that spans mass market to luxury, Chapters Brand Group is entering a period of expansion that is beginning to define what a modern brand platform looks like in the UK market.

For wholesale enquiries, contact aliceb@chaptersbrandgroup.com. For further information on Chapters Brand Group, please click here.