The Insights Family, the global leader in kids and family market intelligence, has appointed Ivan Colecchia as senior vice president. Colecchia will play a key role in the next stage of The Insights Family’s growth, which has seen the business expand to operating in 22 international markets. It also has over 100 clients, including Amazon, BBC, Hasbro, Paramount and Warner Media.

Colecchia has more than 25 years of experience in worldwide family market research. This includes spending time in the US, Europe and Asia across various business areas. He has also been a keynote speaker at many international licensing conferences and events.

 

 

Commenting is Nick Richardson, CEO and founder of The Insights Family.

“We are delighted to welcome Ivan to the team. Ivan’s extensive experience and knowledge will play a key role in us further expanding and taking all levels of our business to the next level, specifically our international development.”

Ivan Colecchia adds: “I am very pleased to be joining The Insights Family. I have found the business to be extremely dynamic in its approach, with a team of passionate and collaborative individuals who are working together to assist their clients in driving value across their business. The variety of innovative products and services will allow me to help clients realise the importance of kids, parents and family market intelligence in moving their business forward.”

This appointment comes in line with the company’s attendance at Licensing Expo in Vegas. There, Chief Revenue Officer Jenny Kieras will speak on ‘How To Research Effectively Without Stifling Creativity’. The talk takes place in the Licensing U theatre at 12pm on Wednesday 25 May.

The Insights Family is also exclusively releasing a special report on “Mapping the World of Content” at Licensing Expo. It is available for download from 24 May. Register to receive your free copy ahead of the launch here. Alternatively, for further information on The Insights Family, please click here.