The Insights Family, a global leader in kids, parents and young adult market insights, has released its flagship report, Future Forecast 2025. Now in its seventh edition, the free report provides foresight on emerging consumer shifts and industry trends that are shaping how organisations connect with young audiences in 2025 and beyond.

Drawing on insights from the largest continuous study of kids, teens, and parents in 22 countries, The Insights Family’s team of researchers and analysts make their data-backed predictions for the year ahead.

This year, Future Forecast identifies key opportunities for brands, including the rising focus on family wellbeing; the power of sensory marketing and the bridging of physical and digital experiences; AI’s impact on children’s creativity; and the intersection of play and learning in education.

Previous editions have successfully predicted trends such as kids’ growing demand for sustainable products, the STEM toys boom, and video platforms as alternative educational tools.

Commenting is Tom Williams, CEO of The Insights Family.

“Our goal is to help IP owners, entertainment companies and brands targeting kids and families to not just respond to change, but anticipate it. We believe this year’s Future Forecast provides leaders with the unique insights that can help them make considered assessments about the future.”

Key Trends for 2025 include the growing focus on family wellbeing creating opportunities for innovative products and experiences that support mental and physical health; strategic partnerships that blend categories and appeal to young audiences through multi-sensory experiences; brands creating engaging, immersive experiences that resonate with digital-native audiences; and the intersection of play, technology and learning offering brands new avenues to contribute to the future of education.

The Future Forecast 2025 report is available as a free download here.