The Insights Family, a global leader in kids, young people and parents’ market intelligence, has appointed Jack Day as its new Global Strategic Account Director. Day joins from Kids Know Best, where he served as Commercial Director. His arrival marks a significant addition to The Insights Family’s team, as the Manchester-based company expands its commercial operations in London.

Previously holding senior roles at WildBrain, where he was Head of Partnerships, Day has over a decade of expertise in kids’ media and family entertainment. His career has focused on forging impactful partnerships across licensing, content, toys and FMCG. At The Insights Family, his experience and strategic acumen will strengthen the company’s position as a market leader, driving growth for clients navigating the complex kids’ and family space.

Commenting is Tom Williams, CEO of The Insights Family.

“Jack’s deep knowledge of the industry and his background in strategic partnership-building within the kids and family insights space will be invaluable as we continue to advance our global client portfolio. We’re thrilled to welcome him to our team and look forward to the growth his expertise will bring.”

Day adds: “The Insights Family offers an exceptional suite of real-time insights products that are unrivalled in the market. With the pace of change in consumer behaviour, particularly among young people, access to high-quality, timely insights has never been more critical. I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth.”

The Insights Family recently released a free report exploring how fandom, media consumption and gaming preferences evolve as kids transition into young adulthood (ages 3 to 30). The report is available to download here.