The Insights Family, a global leader in kids, teens, parents and family market intelligence, has restructured in preparation for its next growth phase. The first of a series of changes is the appointment of Clive Maudsley as managing director. Maudsley will lead all day-to-day operations as well as oversee the delivery of an ambitious international growth plan.

Founder Nick Richardson is also stepping down as CEO to focus on overseeing the company’s marketing, product and innovation efforts. “We are very proud of the consistent triple-digit growth we have achieved since our inception,” says Richardson. “But, for this to be sustainable moving forward, we needed to take stock and review all aspects of our business.

“Bringing experienced leaders into our business is something we are 100% committed to. I am delighted to welcome Clive to The Insights Family, enabling me to focus on finding new ways that our data and insights can drive ROI across our clients’ businesses.”

“I am delighted to be joining The Insights Family,” adds Maudsley. “There is no doubt that this business is already a global leader in many areas, and I look forward to using this as a starting point to establish the business in a class of one. I very much look forward to working with Nick and the team to exceed our customer expectations and implement our ambitious strategy for growth.”

The Insights Family works with clients such as Amazon, BBC, Disney, Hasbro and Warner Bros. For further information, please click here.