Manchester-based The Parently Group, a leading family-owned fashion and schoolwear manufacturer, is proud to announce the official launch of the new Lelli Kelly Apparel Collection, bringing the brand’s iconic sparkle and unique aesthetic from footwear to clothing.

As the UK licensee for Lelli Kelly Apparel, The Parently Group is expanding the Italian brand’s offering to include a vibrant range of girls’ apparel available for s/s 26 and Back to School 2026.

Known globally for its embellished shoes and fun-loving identity, Lelli Kelly can now extend its DNA into a full fashion range designed to inspire confidence, creativity and individuality. The inaugural collection features statement prints, high-quality fabrics and whimsical designs, perfectly suited for girls who love to express themselves. Schoolwear is also included, with creative design inspiration that draws on the popularity of the Lelli Kelly school shoes.

Commenting is Attilio Attilieni, president and founder of Lelli Kelly

“We are delighted to see the Lelli Kelly magic expand into clothing. ‘Designed for little girls’ is the slogan that best describes Lelli Kelly’s philosophy, since every aspect, from product to communication, is created from girls’ point of view and dedicated to them. Our shoes give life to joy, creativity and inspiration and we are happy to bring that same spirit to apparel through this new partnership.”

“We are very excited to partner with Lelli Kelly on this fascinating new chapter,” adds Kathryn Shuttleworth, CEO of The Parently Group. “As a brand that has captured the hearts of millions of families across the UK, Lelli Kelly’s transition into apparel feels like a natural evolution. We’re confident our expertise in childrenswear and retail partnerships will deliver a product range that girls and their parents will love.”

The Lelli Kelly Apparel Collection will be available for s/s 26 and Back to School 2026.