Minimalist childrenswear brand The Simple Folk is committing to leading the way in the slow fashion movement with the release of its ethical, sustainable and organic s/s 20 collection.

When friends, mothers and co-founders of The Simple Folk, Jamie Morea and Abigail Brown, became aware of the true cost of fast fashion, they decided to make a difference. They did this by starting a line of high-comfort, soft play clothes for children aged 0 to 7 years.

Valuing quality over quantity and using health-forward materials, Morea and Brown design their pieces to be simple and timeless.

The idea is that each garment can be worn for years and effortlessly passed between siblings. Equally, through the brand’s Instagram community, it encourages customers to share garments and upcycle and mend items whenever possible; further adding to the garments’ sustainability and practicality.

 

 

“We use natural and organic fibres and ensure the completed garment is OEKO-TEX® certified,” says Morea. “This gives parents the peace of mind that every fabric, button and dye we use is clean and toxin-free.

“Comfort and feel are a huge priority for us. We always choose the softest fabrics we can find. To make our pieces even softer for sensitive skin, many of our garments are also carbon brushed instead of using harsh chemicals in a wash. This gives them the most exquisite, velvety texture.”

The new collection focuses on muted tones, earthy shades and new fabrics including tumbled cotton and terry cloth. The wide range of nature-inspired styles, meanwhile, include playsuits, rompers and dresses. Also, trousers, pinafores and bloomers.

An eco-friendly factory in Portugal produces The Simple Folk’s collection of organic fabrics.  The factory runs on green energy from solar-generated power and recycles its well water.

 

 

“We poured our hearts into every piece and detail of this collection,” adds Morea. “Prioritizing the health and well-being of both those who make and wear our clothes and choosing earth-friendly practices at every turn.”

Giving back is a cornerstone of The Simple Folk’s philosophy.

As members of the Change for Women Collective, Morea and Brown are proud to support organizations that support children’s education worldwide; specifically advocating for Kikulu Foundation, Malala Fund and Pencils of Promise.

Click here for further information on The Simple Folk.