Having successfully put a virtual spin on The Parent and Baby Show in April, the organisers saw a huge interest in continued activity. Following significant demand for online content from both new and expectant parents, the team has confirmed another show will take place on 29-30 May.

Over 4,000 customers joined the three-day event in April. The programme’s live content included 15 talks and classes as well as five expert videos and over 20 downloads designed to keep children entertained.

For the nearly 70 participating brands, all reported a large increase in sales. This is alongside a dramatic rise in website traffic and a surge in social media followers and database sign-ups.

Planning for the two-day show in May is now underway, with numerous sponsors stepping up to support the event. Cuddledry, Mama Shack Baby and HotTea Mama are amongst the returning brands. Kit & Kin is also in the process of booking in.

A timetable of talks, competitions and activities will provide customers with a premium experience. Entry for customers is also free.

Commenting on the event is show founder Alex Atkinson. “We are so excited about the developments of the May show. April was such a great success and we are determined to come back bigger and better. We aim to reach 5,000 customers and we would love to work with even more national brands.

“There is such a demand online at the moment. It’s really exciting to be able to tap into this market innovatively to help support brands and offer parents a wealth of knowledge on many different topics.”

It costs £29 to secure a virtual stand, with sponsorship packages offering further exposure starting at £75. For more information contact alex@theparentandbabyshow.co.uk. Click here for further information on The Parent and Baby Show.