Swedish premium outdoor brand, Thule, has opened two brand-new stores in London. The brand’s first UK stores in Covent Garden and Kingston are set to be the go-to places for families and outdoor enthusiasts of all kinds.

Thule’s expansion into these two destinations marks a key chapter in the brand’s global journey and is part of a global strategy for the brand that currently holds 80 Thule stores worldwide. With a strong focus on brand growth and building closer connections with customers, the new stores represent a commitment to the UK market and a deeper investment in the local community.

Commenting is Johan Lindell, Thule Store Operation Manager. “Whether you’re a new family looking to explore the countryside, a city adventurer planning your next weekend getaway, or a pet owner keen to take your dog along for the ride, these stores are made for people who want to make the most of every moment. We’re so excited to bring Thule’s world of exploration to these vibrant, buzzing areas in London.

“The response from our UK customers has been incredible already, and these stores are designed with them in mind. Covent Garden and Kingston are perfect locations for us to meet our customers in person and provide them with the expert guidance they need to make every adventure a success.”

Thule Store Kingston is all about a hands-on experience for customers, so they can explore the full range of products designed for urban adventurers and nature lovers alike, including the ADAC-winning Thule Car Seat, and strollers that make life easier for new parents. Thule Store London, located at Covent Garden, offers exclusive products within the Active with Kids and the pack, bags and luggage segment, including strollers and family gear.

For further information on Thule, please click here.