Tiba + Marl, the cult accessories label for fashion-forward parents, has partnered with the iconic Smiley brand to produce a collection of accessories. Tiba + Marl x Smiley are launching their new SMILEY collection taking inspiration from community, strength and happiness.

With this new collection, the founders of Tiba + Marl want to spread some much-needed joy. As they put it, “We’re moving forward into SS21 full of a new kind of optimism and a collection beaming with feel-good vibes.”

Born in 1972, Smiley’s simple message of ‘Take the Time to Smile’ is still as relevant as ever, 50 years on. The Smiley is more than an image – it’s a spirit, a philosophy, a way of life – a reminder of how powerful a smile can be.

The eight-piece collection includes puffy totes, changing backpacks, stroller organisers, family cool bags and snack packs. Also, changing mats, kids’ backpacks and picnic blankets.

Tiba + Marl was launched in London in 2015 by fashion industry duo Lydia Barron and Anna McDonald. Their unisex, modern and functional designs have made them popular with celebrities, models, influencers and stylists around the world.

The multi-award-winning collection includes backpacks for hands-free parenting. Also, holdalls and weekenders that double up as gym bags, overnight bags and hospital bags. The accessories collection features changing clutches, stroller organisers, cold weather accessories and bum-bags. Mini backpacks, snack packs and mini bum-bags are also available for kids.

For further information on Tiba + Marl, please click here. For wholesale enquiries contact wholesale@tibaandmarl.com.