Best friends and mothers, Georgie Simpson and Anna Lockwood, opened the wonderfully named children’s store Tiger Fifty 7 in late January in the spa town of Harrogate. (The shop’s name is inspired by its address at number 57 and also the duo’s love of the role of tigers in children’s stories and play.)

Ultimately, the aim of Tiger Fifty 7 is to bring “unique” and “inspiring” back to bricks and mortar shopping. It does this by concentrating on what matters when people actually shop; personal interaction; bringing the unknown and hard to find to local doorsteps; finding items that inspire; and bringing pleasure to shoppers and browsers.

The focus of the stock, therefore, is on individual, hard to find items. These are sourced from small, independent suppliers right through to big name brands.

In terms of product, Tiger Fifty 7 covers kids’ fashion, swimwear, footwear, accessories, educational toys, gifts and books for 0 to 14 years.

Currently the store has over 50 brands on offer. These include Bob & Blossom, Angulus, Sunny Life Australia, Little Lord and Lady, Mimi and Lula, Bling2o, Five Loaves Two Fish and Stella Cove.

 

 

As well as wanting to create something a little edgy, Simpson and Lockwood work hard to achieve a warmly styled and welcoming store environment.

Special touches for customers include complimentary prosecco for shopping mums. There’s also a “Tiger Den” play area where children will find books, puzzles, movies and even an indoor swing.

While the initial focus is on establishing the business, plans are in mind for the future. These include broadening Tiger Fifty 7’s reach online – the website already includes a great blog. Also, expanding locally and teaming up with affiliate partners such as kids’ play locations.

57 Cold Bath Road, Harrogate, North Yorkshire HG2 0NL