CWB’s pick of children’s jewellery for tots through to teens.
Rockahula Kids
Celebrating its 10th anniversary this year is the popular boutique accessories brand Rockahula Kids (pictured above). Known for its playful, bright and beautiful collections, the brand places fun and imagination at the heart of everything it does with designs aimed to inspire a creative spirit in children and reflect the way they see the world around them. Rockahula Kids’ jewellery range includes necklaces, bracelets and rings, with designs incorporating rainbows, ice creams and butterflies. The brand also has a selection of children’s jewellery boxes, including a rainbow, cherry and cat design alongside mini boxes in a choice of pink, gold and a love heart design. Rockahula Kids has eliminated plastic packaging completely from its customer orders. Its stockists’ orders are also 95% plastic packaging-free, using mainly paper bags or compostable bags. Product packaging uses 100% recyclable card, and the small sheet of plastic on the brand’s necklace boxes is also recyclable. Furthermore, products are designed not only to be fun and safe for children to use but made to last with good quality materials so that in time they can be handed down to siblings or friends. For wholesale enquiries email trade@rockahulakids.com
Super Smalls
US kids’ accessories brand Super Smalls recently made its debut in the UK and Ireland at Harrods, Brown Thomas, Childsplay Clothing and Childrensalon. Former ELLE Accessories Director, Maria Dueñas Jacobs, founded Super Smalls in 2019 to transform the children’s market and wow her young daughters with luxury-inspired playtime accessories that look and feel like fine jewellery. Super Smalls has enjoyed enduring success since its launch, known for its whimsical baubles and crafts at the intersection of high fashion and fun. With products to celebrate moments both big and small – from birthdays to lost teeth – the brand has become a go-to gifting destination, earning itself a spot on Oprah’s Favourite Things two years in a row. Super Smalls’ full collection includes jewellery sets, hair accessories, crafts, beauty, seasonal bundles, toys and stickers. For wholesale enquiries email daniele@brand-stable.com.
Small Stuff Accessories
The Small Stuff Accessories collection includes a variety of children’s jewellery. There are pieces to celebrate friendships as well as designs featuring personalised initials, flowers and rainbows. Highlights include best friends necklace and bracelet sets, earrings and rings as well as multi-charm bracelets. Pieces are made using recycled zinc and plastic to create fun, affordable and recycled products. For wholesale enquiries email hello@smallstuffaccessories.com.
Clueden
Clueden is a new children’s jewellery brand for both boys and girls that embraces a cross-culture, cosmopolitan approach to the world. A truly global brand, Clueden lovingly designs and carefully makes earrings, necklaces, bangles and bracelets that capture and celebrate the creativity and individuality of every child. Being founded by parents who understand the exuberant nature of children means Clueden generously coats its pieces in rhodium, a precious metal rarer than gold, whiter than silver, and more durable than both. For wholesale enquiries email contact@clueden.com.
Stych
Kids’ clothing and accessories brand Stych caters for children aged 3-8 years offering clothing, jewellery and hair accessories. The brand’s s/s collection features two design themes: Picnic Basket and Summer Sparkle. The Summer Sparkle jewellery collection includes a two-row crystal bead and butterfly locket necklace and a three-pack adjustable butterfly and gem ring set. The Picnic Basket collection, meanwhile, offers a two-pack pearl and fruit-themed bracelet set, a two-pack adjustable strawberry and gem ring set, and a strawberry locket necklace. There’s also a plush velvet strawberry jewellery box with red gingham lining. For wholesale enquiries email hello@stychaccessories.com.
Rex London
Gift supplier Rex London offers a selection of sparkly children’s jewellery ideal for gifts or party bag fillers. Among the range are glitter necklaces and bracelets in the choice of an ice lolly or roller skate design. There are also children’s pin badges available in the ice lolly and rollerskate design alongside the additional Cloudburst pin badge featuring a rainbow and cloud. Completing the offer are Rex London’s Fairies in the Garden musical jewellery boxes. For wholesale enquiries email info@rexlondon.com.
