Playmat and interior accessories specialist, Toddlekind, has launched at Selfridges. Established in 2018 by British mum of two, Samantha Brückner, Toddlekind offers stylish playmats for children but with parents in mind; seamlessly blending in with the interior design of a modern home.

 

 

Toddlekind collections will be available online at selfridges.com and in the Selfridges London and Manchester stores within the Kids department. Selfridges will stock Toddlekind’s newest playmat designs – the Berber and Sandy Lines − alongside the bestselling Earth collection.

Sandy Lines is the newest addition to the Prettier Playmats range, which is wipe-clean, non-toxic and fabricated from premium EVA foam. It also adheres to rigorous safety standards. Featuring hand illustrated stripes, the design offers a geometric formation that is signature to Toddlekind’s Scandinavian-inspired look.

 

 

The Moroccan-inspired Berber design, meanwhile, offers geometric lines on a textured background in warm neutral colours. The bold tonal textures create the look of a traditional woven rug.

Commenting is Toddlekind’s founder, Samantha Brückner. “I am incredibly proud that Toddlekind and our collections will now be available in one of the world’s most iconic department stores. Toddlekind is built upon a vision of creating beautiful long-lasting and eco-friendly products for families. The launch into Selfridges cements our position as a leader in this field.”

 

 

For further information on Toddlekind, please click here. Alternatively, please click here for wholesale enquiries.