tonies®, the digital audio platform for children with the award-winning Toniebox, has a new partnership with Warner Bros. Discovery Global Consumer Products. Subsequently, it will launch a series of Super Heroes from the DC Universe for its Toniebox, bringing the characters and their stories to life.
Commenting is Markus Langer, Chief Content Officer at tonies. “We could not be more excited that DC is now joining the tonies family. Beloved characters such as Batman and Wonder Woman will be available as tonies figurines soon. This is a fantastic enrichment to our portfolio. I cannot wait for all the little ones around the world to listen to these great stories.”
The deal covers all rights for tonies’ main markets.
The start of the new partnership will feature a Batman figurine, which will be available for Tonieboxes in June 2023 in the US and UK. The age recommendation for the majority of the DC-Tonies is four years and up.
Also commenting on the partnership is Philippe Roucoule, Vice President EMEA Category & Retail Business Development at Warner Bros. Discovery Global Consumer Products. “We are delighted to bring DC Super Heroes to kids around the world now also via tonies.
“It is a new way for many children to discover our characters and their fantastic stories. For some children, it might be even their first contact ever with our DC universe and we are thrilled to make new fans among the little ones.”
For further information on tonies, please click here.