Live Design is the new 2020 campaign for UK premium lifestyle trade show, Top Drawer. The theme captures both the individuality and togetherness of the design community as well as honouring innovation and creativity.
Furthermore, the Live Design campaign illustrates elements of the trade show beyond just buying and selling; highlighting it as a place that also stimulates the sharing of ideas and experiences.
Presenting the best in design-led products across the lifestyle spectrum, Top Drawer marks 2020 with its new Live Design campaign.
Commenting is Top Drawer show director, Alejandra Campos. “Passion for design is at the very heart of our DNA and shared by everyone who is part of Top Drawer; from retailers, exhibitors and designers to our curators, speakers and organising team.
“The 2020 Live Design campaign captures both the individuality and togetherness of this design community. It celebrates its love and passion for innovation and creativity.
“As we open the international calendar, Top Drawer SS20 is the destination for creative buyers to source the newest products from the very best design-led brands and new names. Also, to discover the latest trends and be inspired by our unique show content and features.”
Expansion of the show’s sectors and more networking opportunities have enriched the Top Drawer experience as well as enhancing the connection between buyers and suppliers.
With collaborations with the Design Museum, Heals, Selfridges, Oliver Bonas, UAL and global insight agency Flamingo, the show continues to attract high calibre retailers and contract buyers from over 100 countries.
The show’s revamped website also sees the introduction of new tools. These allow buyers to easily browse and select their favourite products from the 1,500 plus brands available across the event’s 10 sectors; Home, Gift, Greetings & Stationery, Fashion, Craft and Spotted/Pulse. Also, Play – an edit of toys, gifts, fashion, home decoration and accessories for kids – Wellbeing, Food Emporium and Retail Clinics.
Top Drawer S/S20 takes place at Olympia London on 12-14 January 2020. Click here to register.
