As non-essential stores reopen across the country, Clarion Events, organiser of Top Drawer, has confirmed the trade show will return to a live format for its A/W21 edition. Taking place at Olympia London on 12-14 September, Top Drawer will reunite brands, buyers and designers for the first time in over a year.
To ensure the needs of its audience are best met, in planning for the show’s return to an in-person format, the team extensively surveyed its community of visitors; 82% of which said they intend to attend in September.
The A/W21 edition of Top Drawer will include the full range of show sectors. Products will be available across gifting; interiors; greetings & stationery; fashion; children’s products; hand-made craft and giftable food & drink.
Commenting is portfolio director, Zoë Bonser.
“Over the past 12 months, we remained committed to providing our network of incredible buyers and brands with opportunities to connect, be inspired and trade. This is what they have turned to Top Drawer for, for more than 30 years.
“We saw some amazing success stories through our digital iterations of the show. However, for the full experience, we know just how important it is for buyers to see, try and feel products in person too.
“In terms of sourcing, networking and discovery, there’s a lot of exciting work happening behind the scenes to revolutionise these experiences for our audience. We can’t wait for our community to be reunited for this exhilarating new chapter for Top Drawer and retail.
“We are delighted to be returning to Olympia London in September and will continue to work in partnership with the Association of Events Organisers (the AEO), who is liaising directly with the government to ensure the safest and most successful event for our community.”
For further information, registration updates, or find out how to apply for a stand, please click here.