Last week saw Top Drawer host an agenda of live product launches and expert seminar sessions, attracting nearly 10,000 views across the five days. Furthermore, the content will now be available for the industry whenever and wherever suits them. This will ensure those who missed out, want to re-watch, or are keen to share a session with their colleagues, have this opportunity.

The content will be available until 21 February 2021.

Liberty’s home buying manager, Bryony Sheridan, praises the show’s virtual offering, stating; “In these unusual times, creating ways for buyers and brands to connect has never been more important. The team behind Top Drawer On Demand has done a marvellous job at creating such a community for the retail industry.”

From an exhibitor perspective, Forma House’s Simon Maghnagi says; “In the absence of live shows, this has been a big help in connecting with current and potential customers. The opportunity to be part of the live product launches allowed us to reach a large audience of relevant buyers effectively and efficiently, whilst the quick-chat function is really helpful for taking those interactions further through informal conversations to really get things started.”

Fashion accessories designer and artist, Rory Hutton, echoes similar sentiments.

“Exhibiting at Top Drawer has been one of the highlights of my business year since 2017,” he says. “While I am sad not to be meeting my clients in person, this season On Demand has been a great way to engage new clients in a very uncertain year and has proved a welcome lifeline.”

 

 

The Tartan Blanket Company’s co-founder, Emma Macdonald, adds; “We loved being able to virtually meet so many of our wonderful customers and showcase our new collections. The response so far has been amazing already; with new and exciting stockists – who share our values – signing up to work with us. It was such a great virtual community building experience. We wouldn’t hesitate to take part again.”

Those who took part in the live agenda are not the only ones to see success on the platform. Since the show’s September digital offering, there has been a 15% growth in active users. Also, an increase in product engagements of over 200%.

Commenting on the response is Zoë Bonser, portfolio director.

“Nothing can replace the buzz of a live show. However, we’ve made it our mission to provide meaningful opportunities for our community to keep connecting and buying no matter what. With every virtual event we’ve hosted over the past 12 months, we’ve listened to what it is our audience needs and wants, learned from user behaviour, and continued to evolve our offering to ensure we are doing our part in supporting the industry as best we can.

“The results so far demonstrate that our audience has found what we’ve created to be incredibly useful to them and their businesses, which is what matters most. We’re thrilled to be releasing the content so that it can be accessed and enjoyed by even more members of our community.”

In addition to the ‘live’ content, On Demand is currently hosting more than 8,000 products from 500+ brands. Buyers and retailers have until 21 February to browse these products. Plus, explore new trends and engage with brands through the platform’s networking tools.

More information and registration for Top Drawer On Demand can be found here.