Leading kids’ fashion and lifestyle trade show, Pitti Bimbo, focuses on creative productions, special events, new brands and international collaborations for January 2020.
Pitti Bimbo is set to celebrate its 90th edition when it returns to Fortezza da Basso in Florence on 16-18 January 2020. For 45 years, the trade exhibition has been leading the kids’ fashion industry – later expanding into both lifestyle and accessories – with its three-day events presenting an international overview ranging from designer labels to small, experimental brands.
Flags are the theme of this season’s show, seeing the fair draw an analogy between fashion and the mobile symbols of identity, belonging, thought and feeling that flags represent. The trade show will also play host to 543 collections, around 6,400 buyers and an estimated total of 10,000 visitors.
In terms of show sectors, the top floor of the Central Pavilion is now home to The Kid’s Lab!, which offers 3,000 sq. m of innovative venues including KidzFIZZ, EcoEthic, The Nest and Kid’s Evolution.
Featuring the most innovative and experimental brands, the KidzFIZZ line-up will include Christina Rohde, Dear Sophie, Miss L.Ray and Veja. Focusing on ethical production and sustainability is the EcoEthic area. This will play host to brands such as Faire Child, Kidiwi Handmade, Kidsbury, Mini-La-Mode, Mori and Toby Tiger.
Offering micro brands selected by Little Pop Up, the Berlin store/concept lab, is The Nest. Amongst the line-up will be Mimookids, Tiny Tots Barcelona, Weekend House Kids and Wool in Love. Finally, Kid’s Evolution will present a selection of mini-me capsule collections from adult labels.
Inside the Central Pavilion visitors will find Pitti Bimbo, the core section of the entire trade show. Dedicated to designer collections and iconic brands, exhibitors this edition include Dinoski, DKNY, Dolce & Gabbana, Emporio Armani, Miss Blumarine, Monnalisa, NONO, Petit Bateau, Sonia Rykiel Enfant, Sophia Webster and Yves Salomon Enfant.
Big names in sportswear and activewear will come together in the show’s Cavaniglia Pavilion. Here, the Sport Generation venue takes an in-depth look at leisurewear. Brands in attendance include Bikkembergs, Blauer, Emu Australia, Molo, Tommy Hilfiger and Woolrich Kid.
Superstreet, with its focus on denim and junior and teen streetwear, will offer labels including Ai Riders, Eleven Paris, Guess Kids and Relish.
Elsewhere, Apartment will provide a sophisticated line-up of brands that will also be featured in a special runway show. Labels in this area will include Belle Enfant, Hucklebones, Jem + Bea, Jessie and James London, The Middle Daughter and Velveteen.
Beyond fashion, Pitti Bimbo will present the Fancy Room. Embracing a world of design, furnishings and accessories, brands in this edit include A Little Lovely Company, Angel Dear, Blade & Rose, Done by Deer, Jellycat, Matchstick Monkey, Nibbling and PlanToys.
Event highlights this season include James Mollison’s Playground exhibition located within Sport Generation.
Mollison, a British photographer who lives in Venice, will present landscape photographs of schoolyards from around the world. He explores some of the complex dynamics around play and the environments in which children learn.
Meanwhile, The Playful Living will present its vision of the concept store of the future with a multi-brand kids’ store designed to meet the needs of new generations and families. The famous One to Watch Awards conceived by kidswear blog Pirouette will also return. Not to mention a host of runway shows, events, presentations, talks and cocktail parties.
Want to be better prepared for your visit to Pitti Bimbo this season?
Registered buyers can now access all of the new e-Pitti online services via the show’s website and PITTISMART App. There, an exclusive preview will provide in-depth information about the brands and the product offering of each exhibitor.
Click here for further information on the a/w 20 edition of Pitti Bimbo.
