Returning to standalone dates this summer after two shows running alongside Pitti Uomo, Pitti Bimbo 95 welcomed almost 2,100 buyers to its s/s 23 edition. Restarting a year ago following the lifting of Covid restrictions with just over 70 collections, this season saw that figure increase to 211.
“The first balance of this Pitti Bimbo is more than positive,” says Raffaello Napoleone, CEO of Pitti Immagine. “The number of buyers almost reached 2,100, of which about 850 were from abroad, representing over 50 countries.”
The top 15 foreign markets for Pitti Bimbo 95 were Turkey; the UK; Spain; Belgium; Poland; Greece; Holland; Germany; United Arab Emirates; South Korea; France; United States; Bulgaria; Saudi Arabia; and Russia.
Napoleone continues; “Many exhibitors were positively surprised by the international turnout and attendance. All the main European markets did well − Turkey and Middle Eastern countries did very well − and the numbers from the United States and South Korea were good. Despite everything, some important Russian buyers also arrived.
Pitti Bimbo 95 experienced around 15,000 interactions via its social media channels.
“Exhibitors saw some of the best buyers in the kidswear world; motivated and willing to bring customers back to their stores and department stores, and who greatly appreciated the selection of collections, launches and special projects in the Fortezza.
“Pitti Bimbo, held on its own dates after two editions together with Pitti Uomo, has returned to reaffirm its role in the junior fashion market. We are very confident about the evolution of the next editions.”
The next edition of Pitti Bimbo takes place on 18-20 January 2023. For further information, please click here.
