Smart Toys and Games has been recognised yet again in the Loved by Parents Awards, scooping three Platinum trophies across its SmartMax range. Taking the top spot in three different categories, including Best Stimulative Toy 1-3yrs, Best Construction Toy 1-3yrs, and Best Innovative Toy 2024, was the recently launched SmartMax ‘My First Build & Drive.’

With an age range of 18 months to 5 years, the award-winning toy gives children an early introduction to the world of magnetism.

SmartMax’s ‘My First Build & Drive’ takes children on a creative journey. It is a 2-in-1 playset: toddlers as young as 18 months can build and play, and pre-schoolers from 2-5 years can enhance their skills as they try to build one of the constructions shown on the 24 picture challenge cards.

The set also gives children the chance to learn all about magnetism, colours, shapes, angles and concepts, such as above, below, up and under. Like all products from SmartMax, children can combine the set with all other SmartMax sets to develop fine motor skills, balance and fantasy.

The Loved by Parents Awards continue to be one of the largest and most trusted parenting award programmes worldwide. This year saw another record year, with thousands of votes cast and multiple brands competing from all over the world.

Commenting on the awards is Karen Clarke, UK Brand Director at Smart Toys and Games.

“We are over the moon that one of our newest SmartMax ‘My First’ sets has been accredited with three Platinum awards at the highly acclaimed Loved By Parents Awards. We know these awards are rigorously tested and trusted by parents, so we are extremely proud to have been honoured with three of them.”

For further information and sales enquiries, please contact uk@smart.be.