This year, Trotters is celebrating its 35th anniversary, marking over three decades of providing beautifully designed childrenswear, footwear and accessories for families. To commemorate this milestone, the company has planned a series of special moments throughout the year, one of which is the unveiling of its newly expanded store within Selfridges London.

The Selfridges boutique has doubled in size to an impressive 60 sq. m, allowing Trotters to offer an even more extensive selection of its signature collections. This expansion is particularly significant, as it is the first store to feature the brand’s new identity and retail concept.

Designed by Salvatore Fabio Design, the fresh store concept brings to life the warmth and charm of a children’s playroom, with a striking dolls’ house centrepiece. This element draws inspiration from the classic Chelsea townhouse – a homage to the brand’s heritage and its flagship store, which has remained a fixture at 34 King’s Road since Trotters first opened its doors.

In addition to the expanded space, Trotters has also introduced its much-loved children’s hairdressing services to the Selfridges boutique.

A cherished feature of its flagship store, the in-store hairdressing experience brings the same expert care and warm atmosphere that families have enjoyed for years, now conveniently available within Selfridges.

Commenting is Bruce Langlands, CEO of Trotters. “We are delighted that within a year we have doubled our space in Selfridges, which has allowed us to introduce an enhanced catalogue and range to our customers. This expansion not only reflects the increasing demand for Trotters within Selfridges but also reaffirms our commitment to bringing timeless, high-quality childrenswear to even more families.”

With this expansion and a year full of celebrations ahead, Trotters continues to build on its legacy, honouring its rich history while embracing an exciting future. To visit Trotters’ website, please click here.