Trutex Schoolwear has launched an online sizing application allowing parents to get the right size uniform for their children – first time.

Buying clothing online can be tricky at the best of times, but particularly when buying for children. Their size and shape change so much as they grow. Plus, brands’ differing interpretations of an “Age 10”, for example, can leave customers frustrated; interpreting lengthy size guides or having to return and exchange for different sizes.

There is no standard for sizing children’s clothes, the same physical size can be labelled differently depending on the brand. This can create confusion and stress when purchasing online. It can also leave children without the right uniform to wear to school at the right time.

Recognising the need to address this problem, Trutex has launched My Size ID; an online sizing app that is now integrated into all of its digital platforms.

Unlike some other online sizing tools, My Size ID is simple and quick to use. It only requires parents to enter their child’s height and weight; two measurements that are easily obtainable at home. The software will then do the rest, suggesting the appropriate size to order.

Trutex conducted extensive user trials before launching My Size ID. Findings showed suggested sizing is over 99% accurate once height and weight are inputted. Commenting on the app is Trutex’s CEO, Matthew Easter.

“For a while now, we have recognised the need to help ensure parents get the right size first time when buying our garments. Our team has worked hard to ensure both ease of use and accuracy in developing My Size ID.

“We are delighted to be the first school uniform company to offer this technology to the state sector in the UK, which accounts for 91% of the market.”

For further information and to see the app in action, please click here.