Global sport-inspired lifestyle brand, U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its second store in partnership with its UK licensee, Brand Machine Group (BMG). The opening celebrations include competitions on social media to win U.S. Polo Assn. clothing and a competition in-store to win a U.S. Polo Assn. experience worth over £2,000.

Situated in the McArthurGlen East Midlands Designer Outlet, the new store will house the brand’s latest men’s, women’s and childrenswear collections. The elevated store design concept set in 2,000 sq. ft includes aspirational imagery, the brand’s signature stripe detailing, and LED screens for streaming videos of photoshoots and polo games. New products will be arriving at the store weekly, keeping the options fresh for loyal consumers.

 

 

Commenting is J. Michael Prince, president and CEO of USPA Global, the company that manages and markets the U.S. Polo Assn. brand across 190 countries.

“We continue to grow our global brand in the UK with both our brick-and-mortar and digital strategy and U.S. Polo Assn. consumers are responding with great enthusiasm to our stores and the new UK website. With our authentic connection to the sport of polo, the U.S. Polo Assn. UK stores have been created to offer consumers an exciting and engaging shopping experience.”

Also commenting is Boo Jalil, CEO of UK-based global licensing organization BMG. “Brand Machine Group is proud to partner with U.S. Polo Assn. to bring this beautiful new store to McArthurGlen East Midlands Designer Outlet. This will be our second store after a successful launch in Cheshire Oaks Designer Outlet. We can’t wait for UK consumers and U.S. Polo Assn. brand fans to join us to celebrate the store’s opening, enjoy the elevated store concept, and shop for the latest in authentic, sport-inspired style.”