The UK consumer spending for Mother’s Day 2025 is set to reach £2.4 billion, reflecting a 5% increase from the previous year. With more consumers planning to participate, retailers have an opportunity to cater to the rising demand for gifts and experiences. Strategic marketing, along with tailored product offerings, will be key to capitalising on this trend ahead of the event on 30 March 2025, says data and analytics company, GlobalData.

GlobalData Retail Mother’s Day Intentions Report 2025 reveals that the proportion of UK consumers planning to purchase at least one item for Mother’s Day 2025 has risen to 56.4%, a 2.9ppt increase on 2024. Gifting will be the most popular expense this year, with categories such as clothing, fine jewellery & watches and health & beauty among the most sought-after.

Commenting is Eleanor Simpson-Gould, Senior Retail Analyst at GlobalData.

“Retailers should offer personalised gifting options, including customised clothing, bespoke jewellery pieces, and curated beauty gift sets. Providing unique and thoughtful gifts will appeal to customers looking to make a special gesture on Mother’s Day. Additionally, retailers must enhance the shopping experience by offering gift-wrapping services and convenient delivery options to make the process seamless for shoppers.

“Retailers must engage with Gen Z shoppers on key social media platforms such as TikTok and Instagram to promote affordable Mother’s Day gift ideas, offering exclusive discounts and engaging content to attract budget-conscious shoppers. Next-day delivery options will be a significant draw for this age group. Given that 63.8% of Gen Z shoppers agree they ‘tend to leave Mother’s Day shopping until the very last minute,’ online retailers offering expedited delivery stand to benefit the most from the expenditure ahead of the event.”