Brands can explore new international markets and find buyers for their products from around the world by participating in the BPIA’s UK Pavilion at Kind + Jugend on 9-11 September 2025. Kind + Jugend is one of the largest exhibitons in the world for nursery trade, with 70,000 sq.m of exhibition space, over 900 exhibitors from 43 countries, and 15,000 trade visitors from more than 115 countries.

In 2024, whilst over 3,300 visitors were from Germany, more than 11,000 attended Kind + Jugend from China, Netherlands, USA, Poland, Italy, UK, Belgium, France, Spain, Turkey, Greece, Taiwan, Israel, Sweden, Switzerland, Denmark and UAE, to name just a few.

The UK Pavilion offers BPIA members the chance to explore new markets under the UK Pavilion umbrella, meaning they can commit to smaller stands than if booking directly with the show. They will also benefit from special packages, including the early bird rate secured by the BPIA.

 

 

Participants will deal directly with the BPIA, which aims to offer additional benefits such as meeting spaces, networking events, help with logistics, and meet and greet events with UK and international retailers and distributors.

Marc Hardenberg, chair of the BPIA, says: “The UK Pavilion offers UK baby product suppliers the unrivalled chance to dip their toes into bigger waters with the reassurance and support of their industry trade association. The special packages we have put together also make it a cost-effective way to attend the show, particularly for small businesses.”

Click here to download an information pack with full details, or contact Marc Hardenberg at marc@majuma.co.