Sophie Proctor and her partner John Finn launched baby and kids’ concept store Dylan + Dora in April. Pre-Dylan + Dora, Proctor played tennis at an elite standard, representing Great Britain from the age of 10. She also delved into a television production career, with her last production winning a Bafta back in 2016.

After having children, however, Proctor and Finn created an online children’s store. The business is founded on the belief that babies and children should be nurtured in a natural and non-toxic environment. Dylan + Dora prides itself on only housing brands with the same ethos and sustainable practices, including Babai Toys, Hevea, Avery Row, MarMar Copenhagen, Dantoy, That’s Mine, Hello Hossy, Lucy Darling and Saga Copenhagen, to name a few.

The next big step for the new business is to ship outside the UK. Product-wise, alongside the store’s practical products, the duo would also like Dylan + Dora to be known for its curated selection of clothing for 0-8 years, again with sustainability being at the heart of the brands it works with.

Click here for further information and to visit the store.