Launched in January 2023, online baby and children’s boutique Liam & Lilly UK is an offshoot of the US-based website Liam & Lilly, which was established in 2006. The team behind Liam & Lilly has many years of experience in bricks and mortar and online children’s boutiques.

The journey began with a desire to bring premium Pima cotton brand Magnolia Baby to the entire US. Once established as the premiere online retailer of Magnolia Baby, Liam & Lilly expanded with other brands and now sells over 50. The team is made up of both British and American members, so the next natural step was establishing the business in the UK.

Liam & Lilly UK currently offers clothing and gifts for babies and toddlers, with its anchor brand being Magnolia Baby and its luxurious line of Pima cotton layette, clothing, pyjamas and accessories with hand embroidered and hand-smocked details.

Complementing Magnolia Baby is a selection of British, European and American brands, including Albetta, Annafie of London, Natalys, Catherine Rayner, Tesa Babe, Verity of London, Po de Talco and Threadbare Designs.

Plans for the UK website include expanding with new brands, styles and size ranges to eventually offer a similar depth and breadth of offerings as its US counterpart. To visit the website, please click here.