German maternity clothing brand, White Rabbit Maternity, focuses on grow-along garments that provide stylish support before, during and after pregnancy.
At this season’s Playtime Paris the maternity label launched its new Jersey Drop, adding more styles and price points to complement the existing Knit Collection. As one of only 12 selected brands, White Rabbit Maternity showcased in Playtime Paris’ New Now area, a specially curated exhibition area for pioneering brands.
“Playtime Paris provides the ideal environment to showcase White Rabbit Maternity’s vision to an international audience,” says Leonie Mergen, CEO and Head of Design at White Rabbit Maternity. “With our new Jersey Line, we are extending our range with another premium fabric that moulds seamlessly to every body shape and offers maximum comfort before, during and after pregnancy.”
The new Jersey capsule comprises six styles characterised by their stylish and physical longevity that transcends seasons. Pieces include a wrap cardigan, a long-sleeved dress, a sleeveless dress, a T-shirt and leggings with an extra high waistband. The Jersey Drop is available in black and white as well as greige.
Each style in the Jersey Drop also offers numerous combination options for complete looks and complements the transeasonal Knit Collection launched last year. White Rabbit Maternity’s collection is sustainably produced in Europe and made from high-quality materials. Furthermore, the knitwear collection is Oeko-Tex Standard 100 certified.
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