Design-led gifting company Wild + Wolf has secured a new license partnership between its children’s brand Petit Collage and The Roald Dahl Story Company. The collaboration will see the development of a range of products taking inspiration from Roald Dahl’s iconic stories.
Marking the first literary license partnership for Petit Collage, the product collections will distil Roald Dahl’s imaginative storytelling across Petit Collage’s thoughtfully designed toys, gifts and games.
Petit Collage will create puzzles and board games, as well as card and dice games, featuring Quentin Blake’s illustrations. These will then be available for distribution across the UK, Eire, the Channel Islands, the Isle of Man and Europe.
The properties that the license covers include Matilda; Charlie & The Chocolate Factory; The BFG; James & The Giant Peach; The Enormous Crocodile; The Witches; and also Fantastic Mr. Fox.
The initial collection will launch for AW20.
The debut offering will include a number of lines. Highlights include the Roald Dahl Trivia Quiz Set and James and the Giant Peach Snap. Also, a Matilda Hook A Book Card Game and a BFG Keepsake Book Puzzle.
Commenting on the partnership is Emma Puzey, licensing manager at Wild + Wolf. “Partnering with an evergreen children’s brand like Roald Dahl is a dream come true and a brilliant fit for Petit Collage. The longevity of Roald Dahl’s stories is evident in 50+ years of delighting children and adults with books that have become a childhood staple.
“Petit Collage is in a unique position to offer quality, sincere gifting that pairs well with the respected children’s literature of Roald Dahl and shares in its fun and enthusiasm. Our talented design team will translate the imagination of his iconic stories into engaging toys, games and gifts.”
The three-year agreement for Wild + Wolf’s eco-friendly children’s brand has rights across multiple territories.
Also commenting is Rebecca French, senior licensing manager at Roald Dahl Story Company. “We are thrilled to be working with Petit Collage and very much looking forward to the launch of the collection of responsibly designed products that are sure to delight our fans.”
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