Entertainment, sport and brand licensing agency, WildBrain CPLG, is expanding the consumer products offering for the character brand Peanuts with the signing of new and expanded partnerships across the globe. WildBrain CPLG represents Peanuts on behalf of Peanuts Worldwide across Europe, the Middle East, Africa (EMEA), Asia-Pacific (APAC) and India.

WildBrain CPLG’s licensing activity builds on the growing offering of popular Peanuts content produced by WildBrain for Apple TV+. The latest family special, Snoopy Presents: One-of-a-Kind Marcie, debuted on the platform in August, and a third season of The Snoopy Show premiered in June. Additionally, the brand new series, Camp Snoopy, and the new special, Snoopy Presents: Welcome Home, Franklin, are both due to launch in 2024.

 

 

Commenting is Meike de Vaere, VP of Partnerships and Business Development at WildBrain CPLG.

“These latest partnerships for the much-loved Peanuts brand show the enduring appeal of these iconic characters. As we gear up to celebrate Peanuts’ 75th anniversary in 2025, we’re confident that Peanuts fans around the world will enjoy these latest best-in-class ranges. We look forward to continuing to augment the success of our long-standing partnership with Peanuts Worldwide.”

New worldwide partners secured by WildBrain CPLG include Bon Ton Toys for luxurious and sustainable lifestyle plush featuring Snoopy, and Petit Bateau (global) for baby, kids and adult apparel.

Zara Home will also launch a global range for kids in autumn, spanning towels, bedding, nightwear, Back to School stationery and drinkware. Primark (Europe) and H&M (global) also continue to launch new cross-demographic apparel collections featuring Snoopy and the Peanuts gang.