Wrangler® has partnered with licensing expert Brand Machine Group (BMG) on an exclusive kidswear line launching for a/w 24. Leveraging Wrangler’s heritage and BMG’s expertise in design and production, the collaboration is set to refresh children’s fashion, blending iconic Western style with contemporary flair.

The debut collection will pay homage to Wrangler’s signature styles renowned for their quality heritage denim. From classic jeans, including iconic styles Texas and Greensboro reflecting the diverse heritage and spirit of the American West, to stylish tops and accessories, the range will offer retailers the opportunity to curate complete looks.

 

 

Commenting is Henry Blogg, Design Director at BMG. “Building on our successful partnership with the Kontoor group, we saw an opportunity to expand our collaboration. Together with Wrangler, we aim to create a collection that captures the essence of Western fashion while infusing it with modern elements, ensuring that kids everywhere can embrace their adventurous spirit with style.”

Since its inception in 1947, Wrangler has solidified its place as an iconic denim brand.

The introduction of Wrangler authentic jeans marked a pivotal moment in American fashion history, captivating consumers with its rugged charm. Professional rodeo cowboys and cultural icons across the globe swiftly endorsed Wrangler for its reliability in the toughest of conditions. Through these milestones, Wrangler has remained a steadfast symbol of timeless style and unwavering craftsmanship.

 

 

The Wrangler® and BMG collaboration marks an exciting chapter in children’s fashion, where tradition meets innovation to inspire the next generation of trendsetters. Stay tuned for the highly anticipated a/w 24 collection.

The collection will be available to retailers via BMG. For sales queries please contact sales@brandmachinegroup.com. To visit the BMG website,  please click here.