A handwritten letter from a 10-year-old customer is the inspiration behind More Moor!, a brand-new collection by sustainable childrenswear brand, Ducky Zebra.

The unisex collection takes inspiration from Jessica’s imaginative drawings and ideas, based on her love of the Yorkshire Moors. Now 12, Jessica collaborated closely with the Ducky Zebra team to bring her vision to life – from the animal characters and colours to the collection’s clever name.

 

 

“The hippo shows you can be big but kind,” Jessica notes in her original letter, “and the bee shows that you can be small but strong.” These thoughtful details, along with the setting of the open moorland, became the foundation for a playful, character-led collection that reflects Ducky Zebra’s core values of kindness, confidence and creativity.

Shot on location at the iconic Cow and Calf rocks in Ilkley, the campaign features local children and was photographed by a Yorkshire-based primary school teacher and photographer, reflecting the brand’s commitment to both community and connection.

 

 

“It was amazing to see my drawings turn into real clothes,” continues Jessica. “I loved being part of the process and working with the Ducky Zebra team. We called it More Moor! because it’s set on the moor – and we hope everyone will want more of it.”

Also commenting is Sally Dear, founder of Ducky Zebra.

“When Jessica sent us her ideas, we were blown away. Her creativity and love for the Yorkshire Moors sparked something really special, and we’re so proud to have brought her vision to life. This collection is a true reflection of what matters to us: collaboration, kindness and confidence.”

 

 

As with all Ducky Zebra collections, More Moor! is made from GOTS-certified organic cotton, designed to be worn and loved across seasons. It includes thoughtful features like two-way zips for easy dressing as well as roll-down cuffs that allow room to grow. Each item also includes the brand’s signature embroidered splash ‘power button’ – a reminder for children to splash kindness and confidence, even when it’s tricky.

Available in sizes for babies and children up to six years old, the collection is gender-neutral and designed to be passed on from child to child. Ducky Zebra donates 1% of all sales to charity, and champions slow, sustainable fashion that’s kind to people and the planet.

For wholesale enquiries contact hello@duckyzebra.com. Alternatively, click here to visit the Ducky Zebra website.