Twenty-one-year-old Izzy Weatherall, founder of Gloucestershire Virtual Shopping Mall, has embarked on her next entrepreneurial challenge – taking over Support Small UK – an online marketplace that supports and promotes independent businesses from across the UK.

Weatherall discovered her passion for supporting independent businesses during the pandemic, as she goes on to explain. “My plan pre-pandemic was to have a gap year, train to swim the English Channel, and then head off to university. However, during the pandemic, plans changed; I really enjoyed supporting independent businesses, which then led in to founding my first business.

“I have since supported many businesses in reaching an audience who love to support independent, from events to showcases and workshops. I went on to complete some qualifications to support me in this endeavour and then discovered an incredible opportunity to take over Support Small UK.”

Support Small UK’s mission is to assist businesses in their growth, increase their visibility, and break down the barriers to supporting independent. “It’s been a whirlwind few months getting to know all of the incredible members of Support Small UK, understanding the processes, as well as planning for the future of both businesses,” she says.

In 2023, Weatherall has been nominated for six awards.

They include Young Entrepreneur, Rising Star & Community Champion at the Female Business Awards, and Young Businesswoman of the Year at the Women’s Business Awards. Results for these nominations will take place towards the end of the year.

“It is becoming increasingly highlighted that there are so many small businesses out there shutting their doors, which is absolutely devastating,” continues Weatherall. “If we can do something to support them, which is affordable and opens so many opportunities, then hopefully we can make a difference. Members of the community want to shop local, whether it is from a sustainability, support, or exclusivity point of view, it’s just all about making these opportunities more accessible.”

Regarding plans for the future, Weatherall plans to host many events for entrepreneurs and connect with others to spread the word about Support Small UK. Hopes are to travel around the UK visiting all of the independent businesses that are part of the community.

For further information on Support Small UK, please click here.