Zuma The Dog Opens Second Concession

05/04/2022

Zuma the Dog opens second concession shop

Brand creator and company director of Zuma the Dog, Samantha Bertish, recently made an exciting visit to the brand’s second concession store at Pop Up Leatherhead, Surrey.

Working closely with Mole Valley District Council, the Pop-up Leatherhead initiative is the second in a series of shops from organisers The Pop-Up Shop Agents; an initiative to bring small brands into the high street that wouldn’t necessarily have the opportunity.

With a bright, modern interior, the shop creators bring a luxury feel to their customers. By bringing in exciting new brands, the aim is to increase footfall to rejuvenate high streets.

Samantha Bertish in the Pop-up Leatherhead Store

Following the success of its Horsham store at the end of 2021, Zuma the Dog is appearing in the new Leatherhead shop for the next three months.

Bertish spent a day in-store meeting the shop managers and checking product. Also, making sure everything in the concession conforms to all company branding. Zuma the Dog will again combine conventional shopping with tech demands. And, with a new website set to launch soon, as well as new licensed on-demand products via its online and bricks and mortar shopping experiences, the brand is expecting growth.

“This store looks amazing, bright and modern,” says Bertish. “The high street location brings a lot of footfall. I can already see people’s interests are peaked by the storefront and window display. It was lovely to spend the day with the store managers and other concession licensees, getting to know them and other products in-store with Zuma.

“I’m also proud to be able to be a part of this initiative for a second time. I’m so grateful to The Pop-Up Shop Agents for all their hard work in bringing this project to life. Can’t wait to get stuck in with the next Pop-Up Shop project, wherever that may be.”

Zuma the Dog orange jumper

The New Pop-Up Leatherhead shop opened in The Swan Centre on 18 March. Zuma the Dog is available to visit in-store for the next three months.

Licensees wishing to collaborate with Zuma the Dog on new products for the shop can contact Brand Manager Sarah Ann Camp at sarah@contagiousmediagroup.com. Alternatively, for further information on Zuma the Dog, please click here.