Bubble at Pure London returns for the s/s 20 season on 21-23 July 2019 at Olympia London. 

 

Pure London’s vision for its Festival of Fashion continues for s/s 20 with the development of kidswear section, Bubble at Pure London. Catering for style-conscious parents, this growing category will present a selection of kids’ fashion, accessories and maternity collections as well as inspirational catwalk presentations.

Brand highlights this season include Kidsbury, which offers premium, ethically made children’s clothing. The brand’s s/s 20 collection takes the theme of ‘Marine Navigator’, with corresponding colours, prints and fabric patterns. Kidsbury uses both GOTS organic cotton and GOTS Egyptian organic cotton to create predominately unisex styles for 0 to 3 months up to 12 years.

 

 

Childrenswear brand You N’ Me! will also be joining the show for s/s 20.

Designed and made in Poland using only organic and eco-friendly textiles – all of which are GOTS certified and Oeko-Tex Standard 100 – You N’ Me! for 3 to 12 years features hand-printed graphics highlighting the themes of nature, the world and its secrets.

Meanwhile, fellow Polish brand Bexa will present its offer of hats and clothing for both children and babies. Collections combine fairy-tale mysteries with the atmosphere of adventure. Pieces include handmade shoes, comfortable trousers, caps and also stylish accessories.

Flying the flag for UK manufacturing is sustainable brand Lola Starr, which offers children’s clothing featuring detachable and interchangeable sleeves. Children can mix and match a range of long, short and flouncy sleeves in a choice of colours, textures and fabrics, with seasonal versatility ensuring the clothes last longer.

 

 

Elsewhere, Yumster will be offering its line of kidswear for 6 to 14 years.

Blurring the line between girls and boys, Yumster provides a wide variety of fun, mix and match options that allow children to express their personal style and charisma. Collections include printed T-shirts, dresses, shorts and pants as well as hoodies.

Portuguese brand Ativo, which caters from 6 months up to 16 years, will also present buyers with a wide variety of products and colours across versatile garments. Attention to detail, the monitoring of trends and commitment to quality are core to Ativo’s collection.

Hatley joins the show with its new s/s 20 collection, which is driven by an inherent love of nature and adventure. Highlights include intricate embroideries, finely braided trimmings and hand-drawn prints to create looks that transcend trends and support longevity of wear.

Meanwhile, Annafie’s latest collection puts a contemporary twist on some of its classic styles and bestsellers.

New florals and brighter colours combine with picture-style embroideries and traditional smocking. Dedicated to making crafted future heirloom pieces, Annafie’s attention to detail includes lining in all dresses and fabric covered buttons.

 

 

Bringing over 35 years of experience in the industry to Bubble this season is Alitsa. This childrenswear brand’s ethos is characterised by a profound sense of craftsmanship. The all-inclusive offering also allows multiple combinations for diverse, elegant and imaginative outfits for 2 to 16 years.

Finally, for those seeking children’s footwear there is Australian brand Old Soles.

Old Soles’ philosophy is simple; style, comfort and protection for growing little feet and to let the children of the world play in style. Drawing the best of adult catwalks from around the globe, the brand then translates this into fashion for little feet.

 

 

Bubble at Pure London takes place on 21-23 July 2019 at Olympia London. Click here for visitor registration.