Due to the global impact of the coronavirus pandemic, Hyve Group has announced changes to its 2020 show calendar.

Following feedback from both exhibitors and visitors, Pure London (incorporating childrenswear show Bubble at Pure), Pure Origin, Scoop and Jacket Required’s SS21 editions will not take place this year. The Hyve fashion portfolio of trade shows will therefore return to London in February 2021 for the AW21/22 season.

The company is rescheduling the London fashion shows for a variety of reasons; including to ensure that the portfolio retains its status as a market leader. Also, so attendance and participation reflect the quality the shows offer.

In the meantime, the company is launching a brand-new virtual forum exclusively for its fashion community.

Hyve Group will launch Fashion Together, a digital-only forum, to unite the fashion industry. With connecting people being a crucial part of the shows, it will provide an exclusive seminar programme and practical advice. Fashion Together will take place on 1-2 September 2020 and is open to fashion brands and buyers.

Commenting on the announcement is Hyve fashion portfolio director, Martin Arnold. “After closely monitoring the situation and listening to our customers, we have decided that our London shows will not take place this year.

“We have carefully considered hosting these shows later in the year. But, after speaking with our customers, we feel that this would not provide the value that they have come to expect.

“However, we are excited to connect with our industry at Fashion Together and look forward to welcoming everyone to Pure London, Pure Origin, Scoop and Jacket Required when they return to London in February 2021.”

Hyve’s four London fashion trade shows will return to host their physical AW21/22 editions on 14–16 February 2021.

For further information on Hyve Group, please click here.